Scroller

Verse of the Week: Mat 6:27 Can any one of you by worrying add a single hour to your life?

Search

Bachelor of Commerce Honours Degree in Marketing

This program is run over four years on a conventional basis and over three years for block release students who are already employed in a relevant field in either private or public sector.

ENTRY REQUIREMENTS

NORMAL ENTRY
  • Five Ordinary level subjects including English and Mathematics with grade “C” or better 
  • At least 2 good ‘A’ level passes preferably from commercial subjects.
SPECIAL ENTRY
  • Holders of Diplomas, Higher National Diplomas or Degree holders from other disciplines as approved by the Department.
MATURE ENTRY
  • At least 25 years of age on the first day of the academic year in which admission is sought 
  • At least 5 'O' Level passes including English Language and Mathematics.

CAREER PROSPECTS

There is a variety of career opportunities available for the holders of the Bachelor of Commerce (Honours) Degree in Marketing. Below is a list of just a few: 
  • Sales Managers
  • Sales Representatives
  • Marketing Researchers
  • Market Analysts
  • Public Relations officers
  • Complaints Handling Specialists
  • Advertising Specialists
  • Marketing Consultancy
  • Customer service consultants
  • Marketing Managers
  • Marketing Officers

PROGRAM STRUCTURE

LEVEL 1 SEMESTER 1
_____________________________________
     
CAC101 Commercial Law I 
CAC102 Financial Accounting 1A
CBM101 Business Ethics
CEC101 Principles of Economics
CMA101 Principles of Marketing
UWC100 Introduction to Computers
UWC140 Communication Skills


LEVEL 1 SEMESTER 2
_____________________________________

CAC104 Commercial Law II
CAC105 Financial Accounting 1B
CMA102 Marketing Management
CBM102 Principles of Management
CBM103 Quantitative Analysis for Business
CMA103 Business Communication

LEVEL  2 SEMESTER 1
_____________________________________

CMA201 Product and Market Development 
CMA202 Integrated Marketing Communications 
CMA203 Retail Marketing 
CMA204 Agri- Business Marketing 
CMA205 Social Marketing 
CBM201 Business Information Systems

                                      
LEVEL 2 SEMESTER 2
_____________________________________ 
     
CBM202 Business Research Methods 
CMA206 Consumer Behaviour 
CMA207 Supply Chain Management
CMA208 Sales Management
CMA209 Public Relations and Customer Care
CEN201 Entrepreneurship theory and Practice

LEVEL 3 SEMESTER 1 and 2
_____________________________________

CMA301 Work-Related Learning

LEVEL 4 SEMESTER 1
_____________________________________

CMA401 Business to Business Marketing
CMA402 Marketing of services
CBM401 Strategic Management
CMA403 International Marketing
CMA404 E-Commerce 
CMA405 Change Management 

LEVEL 4 SEMESTER 2
_____________________________________

CMA406 Relationship Marketing
CMA407 Brand Management
CMA408 Strategic Marketing
CBM402 Corporate Governance

CMA409 Research Project