This program is run over four years on a conventional basis and over three years for block release students who are already employed in a relevant field in either private or public sector.
ENTRY REQUIREMENTS
NORMAL ENTRY
SPECIAL ENTRY
MATURE ENTRY
CAREER PROSPECTS
There is a variety of career opportunities available for the holders of the Bachelor of Commerce (Honours) Degree in Marketing. Below is a list of just a few:
PROGRAM STRUCTURE
LEVEL 1 SEMESTER 1
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CAC101 Commercial Law I
CAC102 Financial Accounting 1A
CBM101 Business Ethics
CEC101 Principles of Economics
CMA101 Principles of Marketing
UWC100 Introduction to Computers
UWC140 Communication Skills
LEVEL 1 SEMESTER 2
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CAC104 Commercial Law II
CAC105 Financial Accounting 1B
CMA102 Marketing Management
CBM102 Principles of Management
CBM103 Quantitative Analysis for Business
CMA103 Business Communication
LEVEL 2 SEMESTER 1
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CMA201 Product and Market Development
CMA202 Integrated Marketing Communications
CMA203 Retail Marketing
CMA204 Agri- Business Marketing
CMA205 Social Marketing
CBM201 Business Information Systems
LEVEL 2 SEMESTER 2
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CBM202 Business Research Methods
CMA206 Consumer Behaviour
CMA207 Supply Chain Management
CMA208 Sales Management
CMA209 Public Relations and Customer Care
CEN201 Entrepreneurship theory and Practice
LEVEL 3 SEMESTER 1 and 2
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CMA301 Work-Related Learning
LEVEL 4 SEMESTER 1
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CMA401 Business to Business Marketing
CMA402 Marketing of services
CBM401 Strategic Management
CMA403 International Marketing
CMA404 E-Commerce
CMA405 Change Management
LEVEL 4 SEMESTER 2
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CMA406 Relationship Marketing
CMA407 Brand Management
CMA408 Strategic Marketing
CBM402 Corporate Governance
CMA409 Research Project
