ZIMBABWE EZEKIEL GUTI UNIVERSITY
Developing a Total Person and Promoting Entrepreneurship



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Bachelor of Commerce Honours Degree in Marketing

This program is run over four years on a conventional basis and over three years for block release students who are already employed in a relevant field in either private or public sector.


ENTRY REQUIREMENTS


NORMAL ENTRY

  • Five Ordinary level subjects including English and Mathematics with grade ā€œCā€ or better 
  • At least 2 good ā€˜Aā€™ level passes preferably from commercial subjects.

SPECIAL ENTRY

  • Holders of Diplomas, Higher National Diplomas or Degree holders from other disciplines as approved by the Department.

MATURE ENTRY

  • At least 25 years of age on the first day of the academic year in which admission is sought 
  • At least 5 'O' Level passes including English Language and Mathematics.


CAREER PROSPECTS


There is a variety of career opportunities available for the holders of the Bachelor of Commerce (Honours) Degree in Marketing. Below is a list of just a few: 

  • Sales Managers
  • Sales Representatives
  • Marketing Researchers
  • Market Analysts
  • Public Relations officers
  • Complaints Handling Specialists
  • Advertising Specialists
  • Marketing Consultancy
  • Customer service consultants
  • Marketing Managers
  • Marketing Officers

PROGRAM STRUCTURE


LEVEL 1 SEMESTER 1

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CAC101 Commercial Law I 

CAC102 Financial Accounting 1A

CBM101 Business Ethics

CEC101 Principles of Economics

CMA101 Principles of Marketing

UWC100 Introduction to Computers

UWC140 Communication Skills



LEVEL 1 SEMESTER 2

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CAC104 Commercial Law II

CAC105 Financial Accounting 1B

CMA102 Marketing Management

CBM102 Principles of Management

CBM103 Quantitative Analysis for Business

CMA103 Business Communication


LEVEL  2 SEMESTER 1

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CMA201 Product and Market Development 

CMA202 Integrated Marketing Communications 

CMA203 Retail Marketing 

CMA204 Agri- Business Marketing 

CMA205 Social Marketing 

CBM201 Business Information Systems


                                      

LEVEL 2 SEMESTER 2

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CBM202 Business Research Methods 

CMA206 Consumer Behaviour 

CMA207 Supply Chain Management

CMA208 Sales Management

CMA209 Public Relations and Customer Care

CEN201 Entrepreneurship theory and Practice


LEVEL 3 SEMESTER 1 and 2

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CMA301 Work-Related Learning


LEVEL 4 SEMESTER 1

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CMA401 Business to Business Marketing

CMA402 Marketing of services

CBM401 Strategic Management

CMA403  International Marketing

CMA404 E-Commerce 

CMA405 Change Management 


LEVEL 4 SEMESTER 2

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CMA406 Relationship Marketing

CMA407 Brand Management

CMA408 Strategic Marketing

CBM402 Corporate Governance

CMA409 Research Project

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